Culture Keepers. Needle Movers.

Strategy, storytelling, design, digital marketing, social, and film — every person here brings their own spark. Together, we don’t just build campaigns, we build cultural landmarks.

From pantry shelves to bar counters and city streets — our team has helped shape some of India’s most loved brands across FMCG, alcobev, and automotive. ITC Foods, Unilever, TVS Motors, Aditya Birla Fashion, SAB Miller, and Diageo are just a few of the names we’re proud to have partnered with.

Products became icons. Ads became memories. Brands became part of people’s everyday lives. Now, we bring the same spirit to you — with expertise across creative campaigns, digital content, and world-class production.

Strategy, storytelling, design, digital marketing, social, and film — every person here brings their own spark. Together, we don’t just build campaigns, we build cultural landmarks.

From pantry shelves to bar counters and city streets — our team has helped shape some of India’s most loved brands across FMCG, alcobev, and automotive. ITC Foods, Unilever, TVS Motors, Aditya Birla Fashion, SAB Miller, and Diageo are just a few of the names we’re proud to have partnered with.

Products became icons. Ads became memories. Brands became part of people’s everyday lives. Now, we bring the same spirit to you — with expertise across creative campaigns, digital content, and world-class production.

Our Team

Prashanth Kumar Papanna

Co-founder & CEO

Sagar Jani

Strategy Director - Digital & Brand

Sanjeev Keshri

Executive Creative Director

Aadheeraj Ajay Krishna

Sr. Creative Consultant

Manu Prasad

UI/UX and Design Lead

Mahadevan Sundar

Account Manager

Morarji Anand

Director - Films

Sree

Executive Producer

We don’t just market,
we create work that becomes part of culture.

Let’s talk. Great work begins with a Namaste.

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Prashanth Kumar Papanna

Co-founder & CEO

If technology is the language of the future, Prashanth is both its scholar and storyteller. With over 16 years shaping the backbone of innovation at Amazon and Qualcomm, he has built the systems that power mobile devices and the infrastructure that enables cutting-edge AI. But at Leela, his mission transcends code and circuitry — it’s about building bridges between intelligence and intuition, algorithms and ancient wisdom.

Prashanth believes the next era of brand building lies at the intersection of technology and tradition. He brings a unique perspective: one that pairs enterprise-scale solutions with a deep respect for India’s civilisational knowledge, philosophies, and narratives. Whether he’s designing AI-led marketing platforms or integrating machine learning into content strategy, he ensures innovation never loses sight of emotion. Off the grid, he’s a man of balance — as comfortable scaling organisations as he is casting a fishing line into still waters. His purpose now is to give back — to help brands harness the power of new technology while staying deeply rooted in the soil they seek to grow from.

Sagar Jani

Strategy Director - Digital & Brand

In the fast-paced, ever-evolving world of digital marketing, Sagar is both map and compass. Over the past decade, he’s helped brands like Tata Motors, Cipla, LEGO, Tim Hortons, Godrej, Vodafone, LinkedIn, and Sun Pharma navigate a landscape that changes by the hour — without ever losing sight of the end goal.

Sagar’s strength lies in his ability to connect dots across strategy and execution, creative and data, awareness and performance. He designs ecosystems — not just campaigns — ensuring every click, post, ad, and piece of content works together to create measurable impact. But beyond the numbers, Sagar understands the nuance of digital storytelling — how audiences think, feel, scroll, and decide. His work isn’t about chasing trends; it’s about building sustained relationships between people and brands. To him, success isn’t just reach — it’s resonance.

Sanjeev Keshri

Executive Creative Director

Sanjeev has spent over two decades in the crucible of creativity — forging ideas that don’t just sell products, but shape culture. With award-winning work for ITC, Britannia, TVS, and Star TV at Ogilvy and McCann, he has mastered the art of transforming everyday insights into unforgettable campaigns.

What makes Sanjeev’s work stand out is its balance — strategic yet spontaneous, global in ambition yet deeply local in texture. He understands that a truly powerful idea must feel both inevitable and surprising. Whether it’s a prime-time TVC that becomes water-cooler conversation or an integrated digital campaign that drives behavioural change, his ideas don’t just win awards — they win hearts. Sanjeev’s philosophy is simple: creativity must move people first, and markets will follow.

Aadheeraj Ajay Krishna

Sr. Creative Consultant

For Aadheeraj, storytelling isn’t a skill — it’s second nature. A screenwriter by instinct and a brand storyteller by craft, he brings the depth of cinematic narrative to the world of marketing. A Star India scholar mentored by Hollywood’s noted screenplay writers, he has spent his career shaping stories that blend emotion with impact.

What sets Aadheeraj apart is his understanding of the human pulse. He knows that people don’t remember features — they remember feelings. His work transforms briefs into narratives that move hearts and minds alike, whether it’s a 30-second brand film, a digital anthem, or an integrated campaign. With a storyteller’s imagination and a strategist’s discipline, he helps brands build identities that people don’t just buy into — they believe in. His stories are where art meets business, where entertainment meets engagement, and where marketing becomes meaning.

Manu Prasad

UI/UX and Design Lead

For Manu, design isn’t decoration — it’s communication. With a keen eye for UI/UX, branding, and digital aesthetics, he builds experiences that are as intuitive as they are impactful. His designs go beyond pixels to shape how people feel, think, and interact with a brand.

Manu’s approach is rooted in empathy — he begins by understanding users, their behaviours, their needs, and their desires. From there, he crafts visual journeys that make technology feel human and brands feel alive. Whether it’s a digital interface or a brand identity, Manu ensures the first impression is never the last — it’s the beginning of a relationship.

Mahadevan Sundar

Account Manager

Ambition needs execution, and ideas need discipline — that’s where Maddy comes in. As the bridge between creative vision and flawless delivery, he ensures every campaign leaves the page and enters the real world exactly as imagined — if not better.

His superpower lies in managing complexity with calm. From multi-city shoots to cross-functional campaigns, he handles the moving parts so the big picture stays intact. Colleagues know him as the steady hand that keeps timelines tight, workflows seamless, and outcomes exceptional. With Maddy around, creativity doesn’t just take flight — it lands perfectly, every time.

Morarji Anand

Director - Films

Morarji’s lens doesn’t just capture images — it captures emotion, meaning, and memory. Having directed over 100 brand films for Amazon, Peter England, Horlicks, Flipkart, and Tata, he understands the subtle alchemy of storytelling and cinema.

With a background in some of India’s top agencies like McCann, FCB, and JWT, he brings an adman’s insight to a filmmaker’s craft. His films are visually arresting and strategically sharp — built not just to be watched, but to be remembered. Whether it’s a high-energy launch film or a quiet piece of brand storytelling, Morarji’s work transforms briefs into visual experiences that linger long after the screen fades to black.

Sree

Executive Producer

Sree is the force behind the scenes — the one who ensures that creative chaos turns into orchestrated success. With over 14 years of experience, including a decade at Amazon, she has mastered the art of turning complex production challenges into flawless deliveries.

She’s known for her discipline, dependability, and detail-driven approach. Whether it’s coordinating large-scale shoots, managing teams, or ensuring tight turnarounds, Sree makes it look effortless. Her role goes far beyond operations — she is the backbone of execution, ensuring every idea is brought to life with precision, passion, and purpose.